Co-Author with Zuora CEO Tien Tzuo of the national bestseller: “Subscribed: Why the Subscription Model Will Be Your Company’s Future - and What to Do About It.” Over 165,000 copies sold in 14 languages.
Sign up for the “Subscribed Weekly” email newsletter (over 50k followers). Winner of the 2021 “Best CEO Newsletter” Award from Curately.
Medium. Some thoughts on Optimizely & The Dunning-Kruger Effect as well as a Parsi refugee named Farrokh Bulsara.
Tech Crunch. I co-wrote this article: “Kanye West’s ‘The Life of Pablo’ is the First SaaS Album”
Subscribed Print Magazine (Editor): Fender: Reinventing Guitar for the Digital Age.
Andrew Harper Travel - I was the CX content lead on a user-centered design relaunch that resulted in a complete overhaul of our information architecture, e-commerce platform, documentation & brand messaging.
Huffington Post, Wall Street Journal & Daily Beast Content Partner Campaigns - In coordination with inbound marketing platform Hubspot I wrote & syndicated articles for Andrew Harper that resulted in over 40,000 new qualified leads.
Forbes - I was a deputy editor at their luxury travel vertical, specializing in the aviation sector and the private jet industry. I edited 30 freelancers and generated 500,000 unique viewers within six months of launch.
Yahoo! - As an early editorial hire at Yahoo! I helped develop the Yahoo! Style & Usage Guide & wrote for a number of interest verticals including news, education, and entertainment.
Fishing with Gandhi. A film I directed with members of the Kasper Hauser sketch group.