I create and distribute great digital content. Writing is only half the job - analytics and distribution is what makes me a marketer.
Specialties include content marketing, PR, executive ghostwriting, editorial management. I’ve also co-written a best-selling business book.
I've also produced an independent film and I'm an avid photographer.
I'm an oil brat - raised in Norway, Australia, England and Malaysia.
gabeweisert@gmail.com • (510) 666 6909
Zuora - Editor-in-Chief (5/4/14 - Present)
Co-Author with Zuora CEO Tien Tzuo of the national bestseller "Subscribed: Why the Subscription Model Will Be Your Company's Future," Penguin Random House. Over 165,000 copies sold in 14 languages.
Co-Author of the “Subscribed Weekly” email newsletter. 50k followers. Winner of the 2021 “Best CEO Newsletter” Award from Curately.
I manage Subscribed, a subscription strategy site from Zuora. 50% lift in target account engagement since launch in December, 2020.
Writer of the "Subscriptions Explained" video series, Subscribed.Com's top-performing video asset.
Andrew Harper Travel – Senior Web Editor (8/07- 12/13)
Supervised all editorial content for travel site according to SEO best practices.
Coordinated with the digital audience development team on social media, SEM/email marketing /lead nurturing campaigns.
Producerd "Andrew Harper's Paris," a CrowdTorch travel app for iPhone & iPad with over 40k downloads.
Wrote & produced syndicated content for Huffington Post, Daily Beast , Forbes, Yahoo! Travel, Wall Street Journal.
Forbes.Com – Deputy Editor (5/06-8/07)
Wrote and edited feature articles, slideshows & destination guides for travel vertical Forbes Traveler, since absorbed into Forbes.Com.
Coordinated with the digital audience development team to create media-rich content featured on a variety of platforms including MSNBC, AOL & Yahoo!
Generated 500,000 unique viewers and 9 million page views per month within six months of launch.
Yahoo! Editorial Contractor, Freelance Content Producer (10/01 – 5/06)
Contributed features and reviews to Yahoo! News and Education portals.
Contributed book and travel articles to the San Francisco Chronicle and New York Post.
Freelance photographer, independent filmmaker (Fishing with Gandhi).
Yahoo! Inc. – Editor (9/97 – 10/01)
Developed early verticals with internal producers & content providers.
.Created a variety of corporate content including press releases, website reviews, trivia columns, banner ads, retail copy, promotional material.
Developed company-wide style and usage guide.
Wrote web-centric Yahoo!-sponsored articles for King Features Syndicate.
Stanford University – B.A. English
Graduated with honors and distinction.