gabe.jpg

I create and distribute great digital content. Writing is only half the job - analytics and distribution is what makes me a marketer. 

Specialties include content marketing, PR, executive ghostwriting, editorial management. 

 I've also produced an independent film and I'm an avid photographer.

I'm an oil brat - raised in Norway, Australia, England and Malaysia.

gabeweisert@gmail.com • (510) 666 6909

 

Zuora - Managing Editor (5/4/14 - Present)

  • Manage 2 direct reports. Responsible for PR, demand generation, and organic inbound content for a marketing group that generates over $20 million in net new ACV pipeline per quarter.  
  • Launched Zuora Academy, a resource for subscription businesses that has generated over a million dollars in new TCV in 18 months. 
  • Executive Editor of Subscribed Magazine, a business quarterly dedicated to the Subscription Economy that happily has no ROI. 

 

Andrew Harper Travel – Senior Web Editor (8/07- 12/13)

  •  Supervised all editorial content for travel site according to SEO best practices (InCopy, Drupal, WordPress, WebDAM). 
  •  Coordinated with digital audience development team on social media, SEM/email marketing /lead nurturing campaigns (HootSuite, SumAll, HubSpot, Pulse Connect).
  • Producer, "Andrew Harper's Paris," a CrowdTorch travel app for iPhone & iPad with over 40k downloads (Trello, Basecamp, Podio). 
  •  Wrote & produced syndicated content for Huffington Post, Daily Beast , Forbes, Yahoo! Travel, Wall Street Journal

 

Forbes.Com – Deputy Editor (5/06-8/07)

  •  Wrote and edited feature articles, slideshows & destination guides for travel vertical Forbes Traveler, since absorbed into Forbes.Com
  •  Coordinated with digital audience development team to create media-rich content featured on a variety of platforms including MSNBC, AOL & Yahoo!
  • Generated 500,000 unique viewers and 9 million page views per month within six months of launch.

 

Yahoo! Editorial Contractor, Freelance Content Producer (10/01 – 5/06)

  •  Contributed features and reviews to Yahoo! News and Education portals. 
  •  Contributed book and travel articles to the San Francisco Chronicle and New York Post.
  •  Freelance photographer, independent filmmaker (Fishing with Gandhi).

 

Yahoo! Inc. – Editor (9/97 – 10/01)

  • Developed early verticals with internal producers & content providers.
  • .Created a variety of corporate content including press releases, web site reviews, trivia columns, banner ads, retail copy, promotional material. 
  •  Developed company-wide style and usage guide.
  • Wrote web-centric Yahoo!-sponsored articles for King Features Syndicate. 

 

Stanford University – B.A. English

  • Graduated with honors and distinction.